Customer Profile.

My customer profile will look at a specific person, who i believe to be an ideal fit to my target audience and say what stereotypically makes them within the desired target audience range.


Target Audience: Alternative Rock music fans
                                                                    
 Target Age Range: 13-23

My magazine will be aimed at fans of Alternative rock music. this customer profile is looking at who i see as a prime example of someone who would buy the genre of magazine that i intend on creating. The person in the picture is Tom.  Tom is how I view my typical customer and people like him will be my target audience. The reason i believe this to be my sort of audience is because he fits the criteria for the stereotypical Alternative/ Punk rock genre.

Tom is a hardworking Uni student, studying a music degree and who has his own small-time, big dreaming band. As you can tell, music is his passion and he and his band play regular gigs in small venues and clubs. the music his band plays is alternative rock as Tom and his bandmates really follow that genre of music. Due to this love for Alternative Rock, it influences much of his life, and loves to keep up with the latest news, goings on and new releases that happen in the alternative rock world. Because of all this, I see Tom as a potential ideal target for the sale of my magazine.

His physical appearance is what indicates to me that he is the sort of person that would buy my magazine. His long, dyed, brushed over hair represents that of  what is classically seen as related to the rock genre. Also, he has a large amount of tatoos all the way down one arm which your average popstar would be unlikely to have, this tattoo sleeve is popular amunst many rock artists and is often assocciated with 'Punk' or alternative rock artists.

Although Tom is older than a teenager, he is still in his earlier 20s which still fits in my target age group. The fact he is a young adult gives him the right to purchase the magazine knowing what sort of things to expect and is responsible for the purchase of the magazine, whiles till being young enough to enjoy it.

People like Tom might have just come out of University or due to his age, still in university, which means funds might be low, and a young teenager may not have a job leading to not having much money, so this has to be taken into account when sticking a price tage on the magazine, possibly making it reasobaly cheap, but certainly making it affordable.