The Target audience for my Media product would be people who are into alternative music which covers Indie, rock, punk and acoustic. The target age ranges overall from 13 to 23 so early teenhood to early adulthood, however, the real focus of age range is early to mid teens around the age of 13-17. The product is primarily aimed at teenagers because that is the age where rebelliousness kicks in, and when they start discovering their identities personally and also musically, branching out from mainstream music towards the Alternative Genre so because of that the aim is to pick up on that and direct this product towards them.
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